Dropping traffic, Gutenberg, and Google: what on earth is going on?

LuckyOtter ponders declining stats. Any ideas?

Lucky Otters Haven

Woman confused with computer. PNG - JPG and vector EPS file form

My ads are back (WordAds/WordPress must have been having issues earlier today), but I do wonder how much longer I’ll qualify for the WordAds program (members get a small income based on number of impressions per ad).   My earnings have been dropping along with my traffic, which has been dropping steadily for several months, but has really taken a nosedive since the beginning of this year.

I can’t think of anything I’ve suddenly done differently that I hadn’t already been doing.  I did change my theme fairly recently (I think it was around Thanksgiving), but I don’t think that has much, if anything, to do with the drop.  In fact, my readers have said my new theme is easier to read and the layout less cluttered (I removed a lot of widgets from my sidebar).   So I think, if anything, the simpler, cleaner theme would be a draw.   Removing the…

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